Laura Ashley fans, this week’s your last chance to catch the exhibition at the Fashion Museum. But there’s good news for anyone owning a vintage ’60 or ’70s Laura Ashley dress: you can get into the expo FREE this weekend if you wear that dress along!
I must mention the retrospective just one more time to share with you some of the background stories of the dress loans. One of my favourite elements of the exhibition was the stories behind the dresses: who owned what, when, and why. I’m a sucker for social history, so this aspect really floated my boat. Many of these stories were shared in the display cards, and in the accompanying booklet (see below). I’ll retell a few here to whet your appetite.
The pinafore-over-maxi was a key Laura Ashley look in the 1970s. Joan Gould (left) bought hers when working as a copy-editor on scientific journals in London. She tells a great story, recounted in the exhibition booklet:
‘I wore the red dress with green Anello and Davide button shoes with flesh coloured tights, no jewellery. This was my “party dress” in the early 1970s when I was in my early 20s. I bought it from the Fulham Road shop where the changing room was downstairs. There were a few cubicles, but on Saturdays it was so busy everyone just removed clothes in the area outside the cubicles in a seething, hot and bothered mass of partially clothed young women and piles of billowing clothes. Anyone seeing an item on someone else would grab it to try on themselves when they saw it had been rejected. A few boyfriends would sit upstairs on a sofa in the window, glassy-eyed and exhausted, saying “looks lovely” to the stream of young women staggering from this underworld.’
Beverley Peach, a former landscape architect and now volunteer at The Bowes Museum (where the exhibition will relocate from September), made this skirt from patchwork pieces bought in the Bath store in 1975 for the outlay of 50p. Here’s some of her story, again taken from the exhibition booklet:
‘The skirt is made entirely from remnants that were all different shapes and sizes. From the age of about 15, I made most of my own clothes. Fabric was cheap and my mum taught me how to dressmake. For a teenager in the 70s there were few shops with acceptable, affordable clothes. Chelsea Girl was a revelation! …
I remember the skirt taking a long time to make. I spent evenings sewing when I worked as a nanny in Spain during the summer of 1975, between school and university. The skirt went with me to university in Newcastle. Everything travelled in a large blue trunk, which still holds all the clothes I can’t bear to part with, including the patchwork skirt.
I wore the skirt with a white cheesecloth shirt and a long blue corduroy jacket, both of which my daughter now wears.’
Rose Gollop, whose picture is on this Fashion Museum press release, wore Laura Ashley on her wedding day, and her dress stands prominently at the entrance to the exhibition.
‘I was married on 11 August 1973, two days after my 21st birthday. I spent very little time looking for the dress. I didn’t want anything traditional and knew that I was likely to find what I wanted at Laura Ashley. I was lucky to live near the Bath branch, which is where I bought it…
In keeping with the non-traditional theme, I wore nothing in my hair, a simple “daisy chain” bead necklace, and Greek strappy open-toed sandals that I bought in a hippy-type shop at the top of Park Street in Bristol. Unfortunately, the formal flowers that my parents persuaded me to to have did not really complement the overall look! I would have preferred to go out into the fields and gather up natural flowers. I had no bridesmaids, and was slightly dismayed to find that my new mother-in-law had made matching lime green frilly dresses for her three little grand-daughters, so that when they stood together – and near me – they did indeed look like bridesmaids.’
Do you have a Laura Ashley story to tell? The exhibition may be leaving Bath, but the Fashion Museum would still love to hear it. Take a moment and share.
Laura Ashley A Romantic Heroine celebrates 60 years of the Laura Ashley label. The exhibition is on display at the Fashion Museum, Bath, until 26th August 2013, then at The Bowes Museum, County Durham, from 21st September 2013 to 5th January 2014.
The booklet accompanying the exhibition features an introduction by Rosemary Harden and Joanna Hashagen, and contains several of the dress-owners’ personal stories. It is still available at the Fashion Museum shop price £5.99, while stocks last.